ZEGNA
Tripple Stitch Campaign
Shot in one of the most iconic architectural sights of Milan this building designed by
Aldo Rossi and Carlo Aymonino in the late 1960s provided the perfect balance color and form to compliment the new refined Zegna shoe
Monte Amiata
It is sometimes referred to as the
"Red Dinosaur" in reference both to the reddish color of the buildings and the oddity of their design. The project is well known in the international architecture community,and regarded as one of those that better represent Aymonino's vision of the city as a turbulent, intricate, and varied texture, a paradigm that is known as "fragmentism".
Instagram Stories
We created a range of assets which could be used throughout the Zegna channels engaging the viewer through interesting editing techniques